COURSE NUMBER: MBA290N.1, Cross-listed with ME and SIMS
COURSE TITLE: New Product Development (project)
UNITS OF CREDIT: 3
INSTRUCTORS: Sara Beckman and Alice Agogino
MEETING DAY(S)/TIME: Monday and Wednesday, 9:30-11:00 AM
This class entails the execution of a major project -- developing a product or service from idea through first pass prototype in a cross-disciplinary team of business, engineering and San Jose State University industrial design students. Teams will be coached by faculty and by designers from local firms. In-class time will entail a mixture of lectures, case discussions, guest speakers and group project work.
STUDENTS WHO TAKE THIS CLASS SHOULD BE COMMITTED TO PARTICIPATING FULLY IN A TEAM PROJECT. TEAMS TYPICALLY MEET FOR 1-3 HOURS PER WEEK OUTSIDE CLASS THROUGHOUT THE SEMESTER. (THIS IS IN ADDITION TO INDIVIDUAL TIME SPENT PREPARING FOR CLASS DISCUSSION.) STUDENTS MUST HAVE FLEXIBLE SCHEDULES TO ACCOMMODATE MEETINGS WITH STUDENTS OUTSIDE HAAS.
Our textbook will be Product Design and Development (3rd Edition) by Karl Ulrich and Steve Eppinger -- a very practically oriented text that takes the reader through the product development process step-by-step. We will supplement the book with a course reader consisting primarily of cases. (There is some possibility we will use a new book next year, but we are still working that out.)
BASIS FOR FINAL GRADE:
Class participation, a set of small assignments and the design project will form the basis for the class grade. NOTE: We will meet during the FINAL EXAM period for the class during which time students will present their final project outputs to a panel of industry judges.
ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES:
The course is a Management of Technology course offered jointly by the
The focus of the course is management of new product development processes, from product definition through ramp-up of product manufacturing. Using a project in which students will be asked to design and develop a product or service of their choosing, we will teach processes for collecting customer and user needs data, prioritizing that data, developing a product specification, sketching and building product prototypes, and interacting with the customer during product development. The course is intended as a very hands-on experience in the product development process. (Note for those of you thinking about products or services you would like to develop you must be willing to share what you are doing on your project with the class, and you must be able to complete a first pass prototype within the 15-week semester). This is an ideal course for those who participated in the UNIDO summer program if you want to continue the development of products you worked on there.
Sara L. Beckman has taught at the
Alice M. Agogino is the Roscoe and Elizabeth Hughes Professor of Mechanical Engineering and affliated faculty at the Haas School of Business in their Operations and Information Technology Management Group. She directs the Berkeley Expert Systems Technology (BEST) Laboratory, the Berkeley Instructional Technology Studio (BITS) and is working with Dean Newton to develop a Service Learning Media Lab and Design/Prototyping Studio in the new CITRIS building. She is currently Chair of the Berkeley Division of the Academic Senate, having served as Vice Chair during the 2004-05 academic year. She has served in a number of other administrative positions at UC Berkeley including Associate Dean of Engineering and Faculty Assistant to the Executive Vice Chancellor and Provost in Educational Development and Technology. She also served as Director for Synthesis, an NSF-sponsored coalition of eight universities with the goal of reforming undergraduate engineering education, and continues as PI for the NEEDS (www.needs.org) and the (www.smete.org) digital libraries of courseware in science, mathematics, engineering and technology. She has supervised 65 MS projects/theses, 26 doctoral dissertations and numerous undergraduate researchers.
Leslie Speer, an instructor at