COURSE NUMBER: EWMBA 290I-1

COURSE TITLE: Managing Innovation and Change

UNITS OF CREDIT: 3 Units

INSTRUCTOR: David J. Teece

E-MAIL ADDRESS: teece@haas.berkeley.edu

CLASS WEB PAGE LOCATION (HTTP URL):

MEETING DAY(S)/TIME: Tuesdays, 6:00 p.m. to 9:30 p.m.

PREREQUISITE(S): None

CLASS FORMAT: This course will be a employ a variety of instructional techniques including lectures and case discussions.

REQUIRED READINGS: Teece, D. J. Managing Intellectual Capital, Oxford University Press (2000), Course reader (readings which are in the course reader are marked below with an *).

BASIS FOR FINAL GRADE:
A grade for the course will be assigned based on the following:
1. Midterm exam 50%
2. Final paper 50% (due at end of the semester)

ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES:
The development, protection, utilization, and transfer of knowledge assets lie at the core of wealth creation in today's global economy. This course is designed to help Haas MBAs acquire and practice concepts and skills that are relevant to management in a technologically dynamic environment. This is fundamentally a course about building competitive advantage where the primary assets are intangible.

This course draws on a variety of disciplines and attempts to integrate them in the fashion that will generate key insights into how technology and other intangibles can be developed and managed. Topics include: technology commercialization strategy; patent strategies; licensing and cross-licensing; the valuation of intellectual property; and the outsourcing of technology development. This course ought to be of assistance to those interested in working for either large of small firms in technologically progressive industries, as well as those wishing to understand how mature industries can create and respond to innovation.

In short, this course will help you appreciate the importance of intangible assets to competitive advantage and understand how firms:

  • Generate technological innovation
  • Access external technological innovation
  • Transfer existing knowledge to other parts of the firm
  • Utilize the tools of intellectual property
  • Develop strategies for commercializing technology
  • Aggregate and manage top talent
  • Measure the value of knowledge assets

    • BIOGRAPHICAL SKETCH
    David J. Teece is the Mitsubishi Bank Professor at the Haas School of Business and Director of the Institute of Management, Innovation and Organization at U.C. Berkeley. He received his Ph.D. in Economics from the University of Pennsylvania in 1975, and taught in the Graduate School of Business, Stanford University, from 1975-182.

    His interests lie in industrial organization, antitrust, and the economics of technological change. Professor Teece has co-authored over 150 publications, "Profiting from Technological Innovation," Research Policy 15:6 (1986), pp, 285-305; and Managing Intellectual Capital (Oxford University Press, 2000). In 2003, he received the Viipuri International Prize in Strategic (Technology) Management and Business Eeconomics, and also the Strategic Management societies best paper award for his article (with Gary Pisano and Amy Shuen) titled "Dynamic Capabilities and Strategic Management," Strategic Management Journal (1997).