COURSE NUMBER: BA296.3 (Cross listed with the Evening MBA Program as E296-3)

COURSE TITLE: E-Commerce In Supply Chain Management

UNITS OF CREDIT: 3

INSTRUCTOR: Dorit Hochbaum

E-MAIL ADDRESS: dorit@hochbaum.IEOR.Berkeley.EDU

MEETING DAY(S)/TIME: TBA, 6:00-9:30PM

PREREQUISITE(S): BA204 or equivalent.

CLASS FORMAT : Lectures, cases and guest speakers

REQUIRED READINGS : course reader and cases.

BASIS FOR FINAL GRADE : paper(s), project(s), class participation.

ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES: Successful supply chain (or

value chain/network) management depends critically on streamlining information

flows between different entities of the enterprise and between the enterprise

and suppliers and customers. In that sense the use of the Internet is a

perfect medium to achieve coordination that allows to operate efficiently

while providing better customer service. ERP systems and their modules have

been playing a critical role in supply chain management by providing the

necessary infrastructure. This course will review the major modules of a

system required to successfully manage the supply chain. We will have a

number of speakers from SAP and other providers that will present the

structure of their system. The course will include case studies of companies

that are using eCommerce in their operations and we will be engaged in

critical assessment of the success and failure factors involved.

BIOGRAPHICAL SKETCH: Dorit S. Hochbaum is a full professor at UC Berkeley. She

is a professor of Business Administration and of Industrial Engineering and

Operations Research (IEOR). Professor Hochbaum holds a Ph.D from the Wharton

School of Business at the University of Pennsylvania. Prior to joining UC Berkeley

in 1981, Professor Hochbaum held a faculty position at Carnegie Mellon University's

Graduate School of Industrial Administration. Her research interests are in areas involving

efficient utilization of resources, computer algorithms and discrete optimization. She

did work on locations of plants and bank accounts; on movement of robots; on routing

and distribution problems; on feasibility of VLSI designs; on distribution of data bases on

computer networks; on clustering problems and on layout and scheduling problems

among others. She has contributed to the analysis of heuristics and approximation algorithms

in the worst case, and on the average, and to the complexity analysis of algorithms in

general, and nonlinear optimization algorithms in particular. Her recent applications

work is on problems related to the semiconductor industry in layout, scheduling and testing,

in production planning and supply chain streamlining for high tech industries and in

logistics and planning problems in various industries.

Professor Hochbaum is the chair of the Manufacturing and Information Technology group

at the Haas School of Business. She is the founder and director of the UC Berkeley Supply

Chain Initiative. She is the founder and co-director of the RIOT project. Professor Hochbaum

is the author of over 70 papers that appeared in the Operations Research and Theoretical

Computer Science literature. She serves on the editorial board of Management Science,

Networks, Operations Research and Operations Research Letters.