COURSE NUMBER: BA294.7

COURSE TITLE: Social Venture Entrepreneurship

UNITS OF CREDIT: 1

INSTRUCTOR: William Rosenzweig

STUDENT COORDINATOR: Lynelle Preston

E-MAIL ADDRESSES: preston@haas.berkeley.edu

CLASS WEB PAGE LOCATION: TBA

MEETING DAY(S)/TIME: **Note the unusual format for this course**

Class will meet all day (9:00AM-5:00PM) on two weekend days:

Saturday 9/9 & Sunday 10/1

PREREQUISITE(S): None

CLASS FORMAT: There will be a mix of lectures, cases and discussions.

REQUIRED READINGS: There will be a course reader which will mainly

be case studies. In addition, students will read and critique actual business plans.

BASIS FOR FINAL GRADE: Students will be graded primarily on class

participation and case analysis. An additional credit can be obtained by

students who chose to develop their own business plan.

ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES:

This two-day course will provide entrepreneurs with a rigorous orientation

to the opportunities, rewards and challenges inherent in designing and growing

social ventures---businesses that embrace and incorporate social and

environmental objectives with traditional financial objectives. The program provides a

framework to design, fund, and manage social venture businesses:

Resolving "life/work" dilemmas

• Integrating social purpose in business: opportunities and pitfalls

• Designing and planning a socially conscious business venture

• Defining and measuring ROI and the triple bottom line

• Developing and packaging a winning business plan

• Financing: Finding green money and value-added capital

• Leadership approaches and organizational design issues

• Bringing social and environmental objectives into an existing business

• Managing the paradoxes of growth

BIOGRAPHICAL SKETCH:

William Rosenzweig is an accomplished entrepreneur, author and teacher.

He has been involved in founding, financing, leading and advising numerous

socially-progressive companies including The Republic of Tea, Odwalla, Ben & Jerry’s,

Just Desserts, Hanna Anderssen, Jamba Juice, Putumayo World Music, Leapfrog Toys,

Venture Strategy Group, Whole Foods Markets and Stonyfield Farms. He has been the

director/organizer of the Ecotech and Build Brand Value Conferences. Will is an adjunct

professor at San Francisco State University and a program leader at the Social Venture

Institute and has been an active leader of the Social Venture Network for over a decade.

He is the co-author of the best-selling book "The Republic of Tea—How an Idea

Becomes a Business" (Doubleday Currency 1992, 1994).