COURSE NUMBER: BA290E, Section 1
(crosslisted with The College of Engineering and School of Information Management & Systems)

COURSE TITLE: Introduction to Management of Technology

UNITS OF CREDIT: 3

INSTRUCTOR: Bob Cole

E-MAIL ADDRESS: cole@haas.berkeley.edu

CLASS WEB PAGE LOCATION (HTTP URL):
http://courses.haas.berkeley.edu/Spring2000/BA290E

MEETING DAY(S)/TIME: Wednesdays and Fridays, 11:00-12:30PM

PREREQUISITE(S): none

CLASS FORMAT: Lectures, cases and speakers

REQUIRED READINGS: Both general readings and cases.

BASIS FOR FINAL GRADE:

Class Participation, Case in-class final, Case Write-up, and Group Project

ABSTRACT OF COURSE'S CONTENT AND OBJECTIVES:

This course is designed to give students a broad overview of the main topics encompassed by management of technology.  It includes the full chain of innovative activities  beginning with research and development and extending through production and marketing. Why do many existing firms fail to incorporate new technology? At each stage of innovation, we examine key factors determining successful management of technology. What constitutes a successful technology strategy? The course introduces students to selected Haas and COE faculty working in the relevant areas and will include student projects at leading high tech firms.

BIOGRAPHICAL SKETCH:

Robert E. Cole is Professor of OBIR and Lorraine Tyson Mitchell II Professorship of Leadership and Communication. Ph.D. (Sociology) University of Illinois. He is a long term student of technology and its organizational context and currently serves as Director of the Management of Technology Program at the Haas School of Business. Recipient of major awards including a Fellow at the Woodrow Wilson International Center for Scholars and a Fellow at the Center for Advanced Studies in the Behavioral Sciences. He has also been awarded major grants by the Air Force Office of Scientific Research (on Japanese Management of Technology) and the National
Science Foundation Program in Economic, Decisions and Management Science on The Quality Movement and the Social Sciences). His research interests include: new venture formation in high tech, quality and organizations, organizational learning, and knowledge management. He is the editor of the all time best selling issue of the California Management Review on Knowledge and the Firm (1998)
and the author of the recently published Managing Quality Fads by Oxford University Press.